There. I’ve said it. You can officially classify me as a heretic. My viewpoint started to form in 1983 when I landed my first job at a PR agency. Shortly after, the big boss decided I was ready to support our client Philips at COMDEX — THE computer show at the time (eventually bulldozed by …more
Hong Kong continues to serve as an important media hub for Asia. With this in mind, Alessandra Tinio, an account director in our Hong Kong office, summarized a panel she attended that featured three tech journalists: Lulu Yilun Chen: Senior reporter with Bloomberg in Hong Kong, covering technology. A regular commentator on Bloomberg TV and …more
The relationship between the media and PR can resemble a tug of war. But it’s not like the tug of war at your grade school birthday party when the mom splits the kids into two equal teams ─ also making sure that the big kids are equally divided ─ and shouts, “Go”! Instead, the media has a clear …more
Yesterday’s post highlighted half of my list of favorite posts from 2010. Here’s the second half of the list. 7) Aligning PR with Storytelling for the Happily Ever After We got the SlideShare religion this year. Using the medium, we walk the viewer through the power of storytelling techniques in building content for public relations. …more
