There. I’ve said it. You can officially classify me as a heretic. My viewpoint started to form in 1983 when I landed my first job at a PR agency. Shortly after, the big boss decided I was ready to support our client Philips at COMDEX — THE computer show at the time (eventually bulldozed by …more
We associate the “sound bite” with television. Capture your idea in an entertaining 20 seconds and increase the likelihood of making the 11 p.m. news. The same concept exists in print journalism. At the risk of oversimplifying, given a choice between dull or exciting, reporters will take exciting every time. One of my all-time favorite …more
