You periodically hear that someone is “good TV.” Bill Hader is good TV (looking forward to binging “Barry” on my next overseas flight). Tina Fey is good TV. Sometimes an event or a product like an Apple iPhone launch is mentioned as good TV. Semiconductors are NOT good TV. The technical nature of a semiconductor …more
You periodically hear that someone is “good TV.” Bill Hader is good TV (looking forward to binging “Barry” on my next overseas flight). Tina Fey is good TV. Sometimes an event or a product like an Apple iPhone launch is mentioned as good TV. Semiconductors are NOT good TV. The technical nature of a semiconductor …more
Steve Jursa (EVP in the San Jose office) recently attended a presentation called “The Mind of the Engineer” by Aspen Core, the company that owns EE Times. They surveyed over 4,000 engineers around the world to better understand their day-to-day jobs, how they gather information and what their guilty pleasure on Netflix is (just kidding …more
The Agency welcomed Junko Yoshida, editor in chief of EE Times, to our “Lunch Bucket” series last week. While EE Times has always catered to the engineering community, how the media property serves this audience has changed. In short, it’s a two-pronged approach, offering free access to www.eetimes.com and a relatively new paid product called …more
We’ve discussed how storytelling techniques can open doors in the business and mainstream media. HP provides a good Exhibit A. By packaging a story on how the University of Minnesota took proceeds from licensing the “code” from Honeycrisp apples to help pay for a supercomputer, they secured interest from Ashlee Vance at The New York …more
