After eight years and 893 posts, I figure there’s enough data to highlight the most viewed posts of all time with a straight face. It’s fitting that half of the posts from the top 10 do not fall squarely under the storytelling umbrella. While storytelling in business communications serves as the basis of the blog, …more
I’ve advocated that PR sits in the best position to lead the organic search charge or what I prefer to call “earned search.” As Google continues to squeeze the technical gamesmanship out of SEO, the signals most valued by Google in determining what to serve up for a given search tend to fall within the …more
Back in 2012 I posted plans to evolve the blog which included: And I recognize the “look and feel” of the blog desperately needs help, another action on the 2012 to-do list. Didn’t happen. This exchange with Marsha Collier surfaced in 2013: I’ve had friends tell me that once I bulldoze the wretched “look and feel” …more
The grab bag post is back. Here goes. Visual Storytelling from VentureBeat VentureBeat publishes stories every day on the latest startups to secure venture funding. As you might imagine, the visuals that usually accompany these stories might be called uninspiring (to be kind). So I enjoyed the double entendre when VentureBeat channeled Breaking Bad in …more
This should have been the title for my session on corporate blogging at SoCon11 on Saturday. That’s the greatest frustration for bloggers. Forget getting people to care and engage. The question on everyone’s mind: How do I simply attract a meaningful audience? Here’s the deck that framed the SoCon11 session on blogging. The words “Content …more
I’ve decided to live on the edge. By eschewing a SEO-friendly headline, I run the risk of attracting readers researching salmonella in poultry. When this post actually reflects a rumble through the KFC website where I came across a section called “Picnic Planning.” At this point I’m thinking this could make a terrific mini case study on …more
OK, it’s not exactly Shakespeare. But it does raise a question for communication professionals. Namely, should cleverness or search engine optimization be the guiding principle in writing a news release headline? I pondered this question after reading the interview conducted by Brian Pittman from the Bulldog Reporter with Meredith Artley, executive editor of LATimes.com. Specifically, Artley shared: “We have a graining …more
