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China’s 996 Work Ethic vs. Silicon Valley

If you’re not familiar with the “996” acronym in China, it stands for working from 9 a.m. to 9 p.m. six days each week. Jack Ma, founder of Alibaba, seemed to have hit a nerve last week when he remarked on WeChat: “I personally think that being able to work 996 is a huge blessing.” …more

Tying Your Story to a High-profile Topic — Even "Slumdog Millionaire" — Can Go Too Far

Leveraging a high-profile topic can open the door to your own story. We’ve used this technique in our own communications. When Sequoia Capital rolled out its “R.I.P Good Times” pitch that caused considerable hoopla in the world of venture capital, we countered with a guest blog on VentureBeat called “R.I.P. The Controlled Message.” But there are times when this …more