Leveraging a high-profile topic can open the door to your own story.
We’ve used this technique in our own communications.
When Sequoia Capital rolled out its “R.I.P Good Times” pitch that caused considerable hoopla in the world of venture capital, we countered with a guest blog on VentureBeat called “R.I.P. The Controlled Message.”
But there are times when this approach can go too far.
Consider an Israeli defense firm called Rafael as Exhibit A.
Jumping on the “Slumdog Millionaire” bandwagen, the company has produced a Bollywood video to tell its story.
I’m all for embracing social media in all forms, but not with lyrics like:
I need to feel safe and sheltered
Security and protection
Commitment and perfection
Defense and dedication
It’s safe to say this little ditty wasn’t written in Nashville (makes Nirvana lyrics look clever).
I hope this is nothing more than tasteless parody.
But I suspect it shows how storytelling and social media can go horribly wrong with the wrong person at the controls.
There is a site called “LearntoHack.co.uk” which promises to decrypt Gmail accounts. Okay, Im an idiot who paid $100 to the site via Western Union to a guy in Vietnam named Nguyen Thi Du.
In short, the site is a fraud. Once you pay, they don’t answer emails. Do not pay to this fraud site.
Note: The site also has a couple of other names such as Rayahari.net & LearntoHack.co.uk & Learn-to-Hack.com & LearntoHack.biz. All sites are hosted on the same server!
Hi everyone just wanted to introduce myself, looks like a great forum.
Im Handwerk gibt es einen neuen Trend: Auftragsbörsen wie My-Hammer. Dort können Interessierte ihre Aufträge einstellen und erhalten Gebote.
Handwerker mit zu wenig Aufträgen können dann Aufträge entgegennehmen. Danach Bewerimg.
Wie findet Ihr das?