Tag: Singapore

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The Intersection of Business and Life in General

I came across this photo of Heather and my parents rambling the streets of Singapore a few years ago to celebrate the Agency’s 20th anniversary of operating in the region. It triggered several thoughts on the role our global footprint (Europe + Asia + U.S.) plays across business and life in general. Sure, our expertise …more

Lee Kuan Yew and His Gift for Brand Building and Communications

Politicians tend to be skilled communicators. Lee Kuan Yew was gifted. Today marks the five-year anniversary since his passing. Much has changed in Singapore on the communications front. Maureen Tseng who heads our Singapore office offers an on-the-ground snapshot. Social media represents the biggest change over the past five years. Previously perceived as elitist and …more

Hoffman Agency Names Thomas Franky as General Manager in Indonesia

By Caroline Hsu, Managing Director, Asia Pacific   We have doubled down on Indonesia, today announcing that Thomas Franky will join the Agency to lead our Indonesia team. You don’t hear much about the Indonesian market in the West. We believe that is about to change. Consider that PricewaterhouseCoopers predicts that Indonesia will constitute the …more