Between Huawei’s reputation, 1,000 posts, our Asia team crushing it, taking things personally and Frank Bruni’s acerbic wit, the first half of the best posts in 2019 covered a lot of ground. Here comes the second half. . . 6) Thought Leadership versus Thought Followship The communications industry has wakened to …more
I first touted the virtues of the “word visual” in 2014. For those not familiar with this technique, the idea is to use the words (or typography) to drive the action while minimizing the need for design expertise. The image above borrowing the Soup Nazi from Seinfeld falls in the “word visual” category. Most “word …more
Six months and change into 2019, and I’ve written a grand total of one post on President Trump. I’d like to call that progress. I suppose it also reflects fatigue. This is the time of year when I take a breath, scan the body of work this year and select what I consider the best …more
If you’re Don Quixote, you can control Sancho Panza. You tell him not to tweet. He doesn’t tweet. He’s one dude on a donkey. This technique doesn’t work as well in organizations with thousands or even hundreds of employees. The millennials and Gen Xers dominating the workforce believe the Bill of Rights guarantees life, liberty …more
A few years ago BuzzFeed proved what everyone has always believed in theory. If you stretch enough rubber bands around a watermelon, it will eventually succumb to the pressure in one glorious Kodak moment. Not exactly the journalism practiced by Cronkite or Woodward and Bernstein. Still, Seedgate attracted almost a million people who …more
It’s no secret that Facebook, LinkedIn, Twitter and other social platforms want you to stay engaged on their platforms. If they could create a virtual La-Z-Boy chair with an endless supply of Slim Jims, they would. The longer you stay, the more money they make. So it stands to reason that these social tools would …more
I think we can all agree that a consultancy does not want to see this headline on the cover of The New York Times. “Turning Tyranny Into a Client” That’s the headline that greeted the good folks at McKinsey over Sunday brunch. As discussed last week, the clients of a professional services firm …more
By Sarah Collins, Senior Account Executive A career in public relations inherently keeps you on your toes. Although it may seem that no two days within a week are the same, as creatures of habit, we unavoidably fall into routines from time to time. I try my best to prevent that and personally believe …more
The latest study from the Pew Research Center confirms that social media continues to be the driver behind a good chunk of the news consumed by Americans. Being a glass-is-half-empty kind of person, it’s encouraging to see the numbers haven’t changed much over the last couple of years. Taking a closer look at …more
