Tag: storytelling and trust

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Revisiting The Connection Between Trust And Storytelling

Perhaps 2011 will go down as the “Year of Storytelling.” Peter Guber’s much anticipated book “Tell To Win” officially comes out on March 1 (book review in the works). Plus, I’ve noticed more dialog within the business community on storytelling – more specifically, does it work? That’s really the ultimate question and one that inevitably surfaces when I’m …more