If you missed it last week — perhaps studying the latest numbers from the Department of Labor? — BuzzFeed proved what everyone has always believed in theory. If you stretch enough rubber bands across a watermelon, it will eventually succumb to the pressure in one glorious Kodak moment. The New York Times used the BuzzFeed …more
Many business professionals today accept storytelling as an effective means for communicating … in theory. Whether they actually embrace the act is a different story (retaining my reputation for bad puns). Of course, many books promise to recast you with Ira Glass’s gift for narrative and Jimmy Kimmel’s wit. I wrote about one such a …more
I often characterize this period of time as the PR industry’s version of the industrial revolution minus the child labor issue. Our profession is literally being reinvented right before our eyes. More than any one functional skill, the ability to keep learning is the key to excelling in a communications career regardless of title. In …more
Andrew Mason’s resignation letter last week reflected the best of storytelling in business communications. With this in mind, I tried to track down Mr. Mason to take us behind the curtain in how the letter came about. Unfortunately, he proved elusive. If Mason had agreed to an interview, I suspect the exchange would have gone …more
