I’m not a big of fan of research on journalists. The studies always “reveal” the same core points: Don’t mass blast email pitches to journalists. Offer a point of view, not vanilla commentary. Stop foisting non-disclosure agreements on us. Read the room (understand the journalist’s readership). Corporate speak dulls the senses. There should be …more
The Media Management Center at Northwestern University recently came out with a report called “Six Competencies of the Next Generation News Organizations“. The introduction scopes the report’s objective: Advances in technology continue to spur great innovation in media — especially in the news industry. At the same time, these rapid-fire innovations have upended the ways …more
When YouTube debuted, I remember thinking what’s all the fuss? You obviously don’t want me reading tarot cards at the local county fair. Universal McCann’s study on social media on video traction shows that more than 80 percent of Internet users watch video online: With that said, I don’t know if anyone predicted that video would …more
