No company in business history has played the scarcity card in media relations with the deftness of Apple. People talk of the genius of Steve Jobs in regard to product design, pushing people to achieve the seemingly impossible and developing a cult-like following from customers. Often lost in this discussion is how Jobs orchestrated Apple’s …more
Breaking the Top 10 storytelling posts for 2016 into two parts, I published the first part last week. Here’s the second part, again reflecting the varied facets that make up today’s communications in the business world. In spite of the massive changes in our industry, media relations and PR storytelling still matter, an apt way …more
The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda. But I do think it’s possible to diffuse what is too often considered a contentious relationship between PR and journalists. Specifically, framing the issue by supply-and-demand economic theory would go a long way to solving …more
