Breaking the Top 10 storytelling posts for 2016 into two parts, I published the first part last week.
Here’s the second part, again reflecting the varied facets that make up today’s communications in the business world.
In spite of the massive changes in our industry, media relations and PR storytelling still matter, an apt way to kick off the rest of the list.
The contentious relationship between journalists and PR comes down to PR often “selling” what journalists don’t need. Speaking at the Holmes Report Innovation Conference in March, I shared a path to reduce the friction with journalists, namely to develop content that aligns with what journalists value, not what internal stakeholders value.
For those who toil in B2B PR, the pursuit of business media is not a job for the squeamish. It takes more than a product announcement to open doors at a business publication like The Wall Street Journal. With this in mind, I reverse-engineered a story from a B2B company that landed in the business media for lessons learned.
I’m sure many global companies headquartered in the U.S. discovered that their employee base was experiencing their own version of heartburn over the Presidential election. Would their company’s character now start to take on the hue of Donald Trump? To diffuse this potential letter, I sent out an email to our Asia Pacific team.
Like millions around the world, I’m a big fan of the HBO series “Game of Thrones.” For those in the business of communications, episode 8 of Season 5 delivered a case study in persuasive language when Tyrion makes his sales pitch to Daenerys to land her chief advisor role.