Every PR company with a pulse wants to differentiate. It’s not easy. Client centric. Smart. Results-oriented. These words and others show up again and again in agency descriptions. In updating the Hoffman overview for the Council of PR firms, we strived to take the audience behind the curtain. Here goes: Do you perceive communications as …more
Poynter recently went behind the Forbes.com curtain. Two years ago, Forbes.com was a news website like most others. Today, it is less website, more operating system – an underlying layer of technology that hundreds of contributors use to publish independently. The business of journalism has been hurting (to say the least), so there’s plenty of …more
It almost seems like HR gives the following guidance to the copywriter before drafting a job description: “OK. You know what’s at stake. I suggest you review the job listings from our competitors and borrow what you consider to be the best elements. This is no time to go rogue. Be smart. Let’s use what’s already working. Great. Have that new description …more
I’ve noticed a spike of recent attention devoted to building relationships with bloggers. One of the better ones came from Gini Dietrich and her interview with Mickie Kennedy from eReleases. With this in mind, I’ve dusted off a previous post that addresses this very topic: Robert Scoble, the poster child for escaping corporate cubedom for the virtual pulpit, penned a post titled …more
