We posted our infographic called “Storytelling vs. Corporate Speak” last week. In brainstorming a communications push behind the infogrpaphic with social media guru Steve Farnsworth, he suggested developing supporting assets like a video. Rather than put me on video pontificating about the infographic – not good TV, to be kind – we decided to take a …more
OK, let’s start with the confession. It’s been a number of weeks since I last blogged and this post doesn’t exactly fall under the “art of storytelling” umbrella. But my reflections on hitting our 21-year anniversary strive to tell a story, so here goes: Nothing like a milestone number to prompt a walk down memory lane. …more
The typical news release offers less drama than watching Aunt Bee on a rerun of The Andy Griffith Show. For those under 50 not familiar with the sitcom just listening to the show’s theme song tells you all you need to know. Of course, I recognize that companies need to announce products and other types of …more
