Most companies want to be known as innovative. To bastardize the Wallace Simpson line, “you can never be too rich, too thin or too innovative.” The problem is those same companies often depend on adjectives to tout their breakthroughs. The Wall Street Journal challenged the use of the “i” word over ten years ago: “Businesses …more
Is there a task more mundane than doing laundry? It is the ultimate in dullsville. Yet, a podcast by Malcolm Gladwell called “Laundry Done Right” shows that indeed . I first wrote about Gladwell in 2009 when he told a David vs. Goliath type story that used a 12-year-old girls basketball team as the frame. …more
The Journal published a feature story about people using Twitter to deliver updates on the lines of shoppers waiting to get into Trader Joe’s. As the first step in reverse-engineering the “why” behind the Journal devoting significant real estate to the topic, we ask the macro questions: Does the story reveal something new about the …more
The concept of “storytelling” has been trending in the communications industry for years. Virtually every communications consultancy touts its storytelling expertise short of saying: “Hey mister, step into our tent and see how storytelling can change your life.” There’s just one not-so-little detail that no one talks about. When it comes to business communications, storytelling …more
By Stephanie Yang, Account Director, Hoffman Taiwan On a burning hot summer day, Hoffman Taiwan held a housewarming party at our new office — which happens to have one of the best views of Taipei. The photo above, fit for a postcard, was taken from our office on the 30th floor during …more
The concept of “storytelling” has been trending in the communications industry for years. Virtually every communications consultancy touts its storytelling expertise short of saying: “Hey mister, step into our tent and see how storytelling can change your life.” There’s just one not-so-little detail that no one talks about. When it comes to business communications, storytelling …more
I shared half of my top posts for the first half of 2017 last week. Here’s the second half, starting with the star of today’s reality TV shows, President Trump. . . 6. Trump’s Job Description for Press Secretary: Make Communications Great Again Given how many times President Trump has thrown Sean Spicer under the bus, …more
We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S. While some pooh-pooh awards, I view the Holmes Report recognition as a big deal. Our staff works damn hard. They deliver outstanding work. Why shouldn’t they bask in a touch of …more
