Dear Joe, Welcome to the White House. Is it just me or does it feel like it’s been an eternity since the Nov. 3 election? Anyway, I know you come into office with several mission-critical priorities screaming for attention. The pandemic has killed roughly 400,000 Americans. Economic conditions prompt comparisons to the Great Depression. …more
I recently made an online purchase from Canterbury of New Zealand which makes great stuff even if you don’t play rugby (I don’t). After placing the order, I realized I had forgotten to plug in the discount coupon. I went back to the site and figured I would take a shot with the online …more
Words matter. To be more specific, our choice of words goes a long way in determining the perception of others (just ask Netflix). This concept beautifully comes to life in the video, “The Power of Words.” Andrea Gardner, who heads the online marketing firm Purplefeather based in London, created the video. Her sense of storytelling …more
