By David Frost, CEO, PR Deadlines, Sydney, Australia As an executive journalist on the Fin Review two decades or so ago, too much of my time was spent trashing PR handouts. Eventually head-hunted by a PR agency that wanted someone who could actually write, it took me a while to reach an equilibrium. Balancing the needs …more
Communicators have picked up the thought leadership religion. With demand for product news similar to Vote-Hillary T-shirts, many have figured out that thought leadership can bring salvation, a door opener to media coverage.Yet, for all the talk about thought leadership, there can be a huge gap between the theory and what happens on the execution …more
For a profession that advocates the power of taking a stand, there are precious few PR executives who take their own advice. Several factors conspire to keep PR executives on a vanilla message. At the risk of generalizing, I think it’s fair to say that most PR people enjoy working in the background. Like a …more
Back in 2012 I posted plans to evolve the blog which included: And I recognize the “look and feel” of the blog desperately needs help, another action on the 2012 to-do list. Didn’t happen. This exchange with Marsha Collier surfaced in 2013: I’ve had friends tell me that once I bulldoze the wretched “look and feel” …more
What if I told you there’s an easy way to gain visibility in many media properties with relevance to your company, even mainstream publications? You don’t need to exhaust time pitching your story to a journalist who decides whether it’s a “go” or a “no go.” In fact, you completely control the storytelling even though …more
I’ve decided to live on the edge. By eschewing a SEO-friendly headline, I run the risk of attracting readers researching salmonella in poultry. When this post actually reflects a rumble through the KFC website where I came across a section called “Picnic Planning.” At this point I’m thinking this could make a terrific mini case study on …more
