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The Best Storytelling Posts of 2018 (Part 1)

“Best” is such a subjective word. One person’s “best” is another person’s “meh.” Sometimes, the word carries zero meaning as in “You’re the best.” With the New Year philosophizing out of the way, we can skip to the posts that kicked the hardest as determined by me — not the Google Analytics.     1. Tim …more

Tim Cook All-In with Building the Apple Brand Through Public Relations

Apple’s recent product introductions generated the expected media hoopla. I think the only publication that did not write about Apple’s announcement was “Miniature Donkey Talk Magazine” (yes, it exists). Apple under Steve Jobs essentially invented the show-biz event for introducing tech products. They know how to do this better than any company on the planet. …more

Has Apple’s Media Coverage Suffered Under Tim Cook?

When Tim Cook took the reins of Apple after Steve Jobs passed away, I suggested that replacing the narrative cultivated by Mr. Jobs would be tougher than the product roadmap. More than understanding the classic arc and how to tease out drama in the Apple story, The tougher it was to know what was going …more

Steve Jobs Hoopla Dominates Media

When we last addressed Mr. Jobs he was taking a pass on Macworld. More recently, unless you’ve spent the last week in the proverbial cave, you’ve seen the cavalcade of stories on Steve Jobs taking a leave of absence from Apple. The common denominator in the stories revolves around understanding his replacement, Tim Cook. It’s revealing …more