Tag: use of language

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Applying Storytelling Techniques to Lift Auto-Generated Emails

Nothing impacts the success of a company more than its ability to recruit talent. Massive investments are earmarked for the cause ranging from websites to research to recruiters to salted caramel macarons for the requisite on-site sugar high.     Yet, the auto-generated email that lands in the candidate’s inbox after submitting a resume is …more

The Plight of Auto-generated Emails and How Language Can Make a Difference

Nothing impacts the success of a company more than its ability to recruit talent. Massive investments are earmarked for the cause ranging from websites to research to recruiters to salted caramel macarons for the requisite on-site sugar high.     Yet, the auto-generated email that lands in the candidate’s inbox after submitting a resume is …more

Don’t Call Me “That,” Math is Fun and Invented by China

The grab bag returns for the second time this year. Three micro takes coming at you —   Who vs. Whom vs. That Frank Bruni’s beautifully crafted essay in The New York Times laments the sloppiness in language that has seen “that” become a synonym for “who” and “whom”: “This bit of wreckage particularly bothered …more