I tend to associate infomercials with Ginsu knives and historical videos on World War II. Obviously, the Barack Obama infomercial that aired last month was not in the order-now-and-get-free-shipping genre. Putting politics aside, the video comes across as a powerful communications vehicle. How can you go wrong with world-class production quality, panoramic views of “amber waves of …more
My last post lamented the lack of quality video earmarked for a B2B audience. Which isn’t to say business videos are a complete wasteland. There’s an eclectic blog called Valley Zen – promotes itself as the intersection of Zen and technology; I thought that was Nolan Bushnell’s dream with Chuck E. Cheese’s – that showcases …more
When YouTube debuted, I remember thinking what’s all the fuss? You obviously don’t want me reading tarot cards at the local county fair. Universal McCann’s study on social media on video traction shows that more than 80 percent of Internet users watch video online: With that said, I don’t know if anyone predicted that video would …more
