As we increasingly embrace visual storytelling for our clients, we’re applying the same mentality to our own communications. The latest example comes in the form of our Chinese New Year greeting designed by Cindy Li in our Hong Kong office. Since investing in an in-house design function over five years ago, we’ve come a long …more
The heck with big data, analytics and science. Subjectivity rules in selecting the top 10 posts from the first half of the year. Tuesday’s post captured half of the list. Here’s the second half. 6. Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR The New York Times …more
After talking at the PR Newswire event on visual storytelling, it occurred to me that I missed the obvious. People gravitate to the PR profession for two reasons, they like to write or they like to interact with others. In either case, the visual part of communications is an afterthought at best. They perceive areas …more
