There’s no question that 2016 delivered plenty of fodder for storytelling.
Thursday’s post included half of the list capturing the top posts from this year.
Here’s the rest of the list.
Storytelling is the new “black” when it comes to business communications. But here’s the pachyderm in the room that no one likes to talk about — How often does an interaction under the business communications umbrella lend itself to a full-blown story, the type with a beginning, an end and something going amiss in the middle that must be overcome? Maybe 10 percent of the time, and that’s probably high.This post examines five techniques pulled from the world of storytelling that can be applied to business communications the vast majority of time.
The chatter around native advertising continued in 2015. The Monday Note recently published a post that pegged native advertising representing roughly 20 percent of The New York Times’ revenue. But the dazzling storytelling found when The New York Times and its T Brand Studio develop native advertising is the exception, not the rule.
My favorite post for the year, this interview with New York Times best seller author Ella Frances Sanders gave readers a look behind the scaffolding. The narrative that unfolded was fun and poignant and instructional. While she toils on book No. 2, her debut book “Lost in Translation” makes for the perfect holiday gift.