The Best Business Storytelling ...


There’s no question that 2016 delivered plenty of fodder for storytelling.

Thursday’s post included half of the list capturing the top posts from this year.

Here’s the rest of the list.

6. Five Storytelling Techniques to Give Business Communications

Storytelling is the new “black” when it comes to business communications. But here’s the pachyderm in the room that no one likes to talk about — How often does an interaction under the business communications umbrella lend itself to a full-blown story, the type with a beginning, an end and something going amiss in the middle that must be overcome? Maybe 10 percent of the time, and that’s probably high.Story Arc 12-15This post examines five techniques pulled from the world of storytelling that can be applied to business communications the vast majority of time.

7. Most Native Advertising Fails Because It’s Not Native (or Good)

The chatter around native advertising continued in 2015. The Monday Note recently published a post that pegged native advertising representing roughly 20 percent of The New York Times’ revenue. But the dazzling storytelling found when The New York Times and its T Brand Studio develop native advertising is the exception, not the rule.

8. Author Reflects on the Harmony of Words and Visuals in Storytelling

My favorite post for the year, this interview with New York Times best seller author Ella Frances Sanders gave readers a look behind the scaffolding. The narrative that unfolded was fun and poignant and instructional. While she toils on book No. 2, her debut book “Lost in Translation” makes for the perfect holiday gift.

Lost in Trasnlation 12-15
9. Reverse Engineering the Storytelling in a New York Times Feature

I am a storytelling nerd when it comes to business. By reverse engineering stories in business publications, you can see the actual construction and the type of content that journalists need. The exercise is illuminating for PR and pitching stories.

10. Tyrion’s Persuasive Language in this Game of Thrones Passage Puts TED Talks to Shame

I am a huge “Game of Thrones” fan. The universal themes — greed, power, the role of short people in society (save the hate mail; I’m 5’ 4’’) — generate all-consuming entertainment. Yet, there are communication lessons to be mined from the show. This post explores persuasive language through the “Game of Thrones” scene spotlighting Tyrion. Nothing  wins over an audience like an individual alone on “stage” expressing his or her viewpoint with utter conviction.Bad Guy Problem 12-15

Of course, determining the best of anything is a subjective process.

If you’re inclined to sift through the 100 plus 2015 posts and arrive at your own top-10 list, have at it.

But I have a hunch this list won’t be challenged.


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