Top 10 Storytelling Posts ...


It’s hard to believe we’re already past the midway point of 2012.

Time flies when you’re applying storytelling techniques to communications (or something like that).

Here are my favorites from the first half of the year.

  1. Sony shows storytelling guts in Vegas wedding

    Endgadget - Sony divisions to elope in Vegas, celebrate the marriage of Television and Internet at CES 2012

    Big companies always seem to do two things, take themselves too seriously and play it safe on the communications front. That’s why it was refreshing to see Sony take a chance – cue the AbbA music – in holding a shotgun wedding for a TV and the Internet. No word on any prenupt.

  2. How Social are the global pr agencies?

    I couldn’t resist shouting “We’re number 9” among global PR agencies when it comes to social media according to this study in Holmes Report. One boast every six months seems reasonable.

  3. The worst customer service narrative in the history of branding

    As exhibit A that the big guys can crash a brand, we give you United Airlines and what they called “Our United Customer Commitment.” How can I put this delicately? It was horrid. United must have agreed because they took it down since the posting.

  4. Rationale behind sending a check for $4,865 to a client

    To take greater control of our destiny, we often play the role of beta tester with startup clients. So what happens if the product was poorly conceived? This happened earlier in the year and the team concluded that a public launch for this particular product would be akin to walking blindfolded into a swamp smeared with Nutella. We diplomatically moved on to greener swamps.

  5. LinkedIn encourages bad behavior

    I figure over 90 percent of the LinkedIn invites that come my way carry the boilerplate that LinkedIn offers as a default. For being a social network, it doesn’t exactly set the tone of personal interactions. If Malcom Gladwell wanted to connect with me, this is how he would do it.

    I’ll share the second half of my list on Wednesday.

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