It’s hard to believe we’re already past the midway point of 2012.
Time flies when you’re applying storytelling techniques to communications (or something like that).
Here are my favorites from the first half of the year.
Big companies always seem to do two things, take themselves too seriously and play it safe on the communications front. That’s why it was refreshing to see Sony take a chance – cue the AbbA music – in holding a shotgun wedding for a TV and the Internet. No word on any prenupt.
I couldn’t resist shouting “We’re number 9” among global PR agencies when it comes to social media according to this study in Holmes Report. One boast every six months seems reasonable.
As exhibit A that the big guys can crash a brand, we give you United Airlines and what they called “Our United Customer Commitment.” How can I put this delicately? It was horrid. United must have agreed because they took it down since the posting.
To take greater control of our destiny, we often play the role of beta tester with startup clients. So what happens if the product was poorly conceived? This happened earlier in the year and the team concluded that a public launch for this particular product would be akin to walking blindfolded into a swamp smeared with Nutella. We diplomatically moved on to greener swamps.
I figure over 90 percent of the LinkedIn invites that come my way carry the boilerplate that LinkedIn offers as a default. For being a social network, it doesn’t exactly set the tone of personal interactions. If Malcom Gladwell wanted to connect with me, this is how he would do it.
I’ll share the second half of my list on Wednesday.