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This Week’s HA Jamz Harvest

By Shereen Masoud-Jointe, Account Executive (Europe)   What do honeybees, lemons, feet and tomatoes have in common? The HA Jamz playlist, for one. This week’s list brought together some seemingly disparate elements, but we like it “just the way it is.”     31.  Honeybee — The Head and the Heart 32.  The Sore Feet …more

HA Jamz Mix of The Week

By Shereen Masoud-Jointe, Account Executive (Europe)   In arguably the most eclectic week of HA Jamz yet, the wide range of Hoffman’s music tastes really came through:   27.   Stay Beautiful — Taylor Swift 28.   Money Money Money — ABBA 29.   人间 — Faye Wong(王菲) 30.   Reasons To Be Cheerful, Part 3 — Ian Dury …more

HA Jamz Brings Out Our Sensitive Sides

By Shereen Masoud-Jointe, Account Executive (Europe)   From smooth, slow instrumentals to hip hop with contemporary socio-political commentary, this week’s playlist additions put us in touch with our feelings.   22.   Feels So Good — Chuck Mangione 23.   Walking In The Snow — Run The Jewels 24.   Symphony No. 2 in D Major — Jean …more

Mood Boosting Tunes of the Week

By Shereen Masoud-Jointe, Account Executive (Europe)   Music has kept humanity going through difficult times around the world, and this week was no exception. I present to you the next set of HA Jamz, chosen by our very own Hoffmanites:   17. Be Alright — Ariana Grande 18. Part II — Vivien Yap 19. Dove …more

This Experiment Proves SEO Extends the Reach of a Corporate Blog

Before jumping into the experiment, a few words on the big picture. After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm.     Google used the Hummingbird …more

This Week’s HA Jamz Roundup

By Shereen Masoud-Jointe, Account Executive (Europe)   The tunes continued rolling in this week with some sounds from around the world — including Hong Kong, South Korea, Japan, Lebanon, Canada, and even a rom-com soundtrack fave from the U.S.       12. 數字人生 — George Lam     13. I Say A Little Prayer — …more