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Whetting Asia Pacific’s Appetite — One Story at a Time

By Ashleigh Chong, Senior Account Executive   It’s official — we eat a lot. Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated …more

Communications at Its Best Serves as the Conscience of the Company

Observing Facebook navigate the onslaught of negative media coverage fueled by the Cambridge Analytics fiasco and Russian operatives using Facebook advertising to advance their cause, I wanted to revisit reputation management and being ready when things don’t go according to plan. Virtually every organization experiences a point in time that feels like a demolition derby. …more

I Told My Mom, “Now I’m the One Asking the Questions.”

This wacky business of PR isn’t easy to understand if you’re standing on the outside. I was curious about how much my mom had absorbed on the PR profession through sheer osmosis and interviewed her a few years back on the topic. Armed with an iPhone and my trusty videographer — that would be my …more

Breakdown of the State of the PR Industry (from altitude)

Most of those in the over-50 crowd remember a movie called “Wall Street.” The main character is played by Michael Douglas, and he exclaims what became a famous line back then in describing the attitude of those in finance, “Greed is good.” If Hollywood were to create a movie called “PR Street” with Michael Douglas, …more

Storytelling has a Place in Resumes and Cover Letters

As colleges get ready to unleash their 2018 graduates, the economic principle of supply and demand comes into play. To put it bluntly, the supply of college grads far exceeds the number of open entry-level jobs. As someone who literally couldn’t give himself away for free — after graduation I wrote to over 10 advertising …more

Procurement’s Quest For “Cheapest” Results In Tick-the-Box PR

I can’t say I’m a fan of procurement. I recognize that every company wants value in its purchases. Yet, procurement’s behavior often reflects a singular mission: secure the cheapest price point possible. I also find that procurement often takes the same approach to selecting PR services as pitting Walmart against Costco in buying soda pop. …more