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Storytelling Through a Business Prism

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And the Most Trusted News Source Is …

As President Trump continues to use the “fake news” mantra to whip the masses into a frenzy, it causes one to wonder what publications people do trust. The University of Missouri set out to answer that question based on a survey of over 8,000 consumers. Before jumping to the results, it’s worth noting that respondents …more

Do PR People Get Storytelling?

Every PR agency with a pulse touts its storytelling chops. You half expect carnival barkers shouting, “Step into our tent, and we’ll show you how to tap the magic powers of storytelling to connect with the outside world, eat canapes at Davos and pal around with Anderson Cooper.” Yet, the vast majority of content developed …more

Don’t Skimp on Strategy

By Mark Pinsent, Managing Director Europe, The Hoffman Agency . . Breakfast: the most important meal of the day (they say). But often the easiest one to skip as a shortcut to the goal of weight loss. Too many marketers treat a proper investment in strategic development in the same way. But as skipping breakfast …more

Where the Hell is PR on The New York Times Careers Chart?

The New York Times published a feature, “Old Skills, New Career,” on Friday that examines the question on everyone’s mind, perhaps with the exception of stand-up comics and UFC fighters. . . The story paints a gloomy picture for those with skills projected to lose the battle against computerized brethren: “Even if workers want to …more

Communications and the Acceleration to a Mobile World

Communicators have recognized for some time that people, otherwise known as the target audience, increasingly turn to mobile devices to access content. How has this phenomenon impacted the PR profession? In a word, notmuch. As long as our coveted media targets did their part to ensure their stories were mobile-friendly, we figured our bases were …more

What’s Next For Sean Spicer? Reaction to His Resignation

I predicted this train wreck. Tapping my vast network of contacts in D.C., I published a post on May 16 that managed to piece together President Trump’s first draft of a job description for press secretary. When it comes to this White House, the smoke signals don’t lie. Sean Spicer resigned last Friday. Let’s look …more

Companies Increasingly Punch Back at the Media

Mark Twain famously said, “I never quarrel with a man who buys ink by the barrel.” Now that the internet has ended the correlation between barrels of ink and reach of audience, companies are more inclined to “quarrel” with the media. In the old days, if a company took issue with a critical article, it …more