Infographic: Storytelling Vs. Corporate Speak


Visual storytelling demands a place in any organization’s business communications.

Photos, graphics, charticles – apparently, when it comes to fish, what happens in Vegas does not stay in Vegas – etc. all provide storytelling fodder.

Which brings me to the infographic.

You could make an argument that the infographic is the new black.

Beyond the visual appeal, infographics push companies to communicate at the industry level.

After assisting clients in creating infographics, we’ve created our own on storytelling.

Specifically, we contend there’s often a gap between the content developed by the PR function and the type of content needed by journalists, bloggers and other influencers.

Our infographic strives to capture this disconnect.

Want to share and embed this infographic?

Copy the code below and paste it onto your blog or website.

<div class="hoffman-infographic">
<img src=""/>
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Please share your ping-pong additions as a posted comment.

If enough ideas come our way, we’ll create “The Return of Storytelling vs. Corporate Speak” (giving proper attribution to all contributors).

Note: More posts on infographics are captured below (powered by a human; i.e., me)


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