Tag: storytelling techniques


How Does a B2B Customer Story Crack The Wall Street Journal?

Virtually every national and global company desires coverage in the business media. For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. Often, …more

Connecting Anecdotes to Storytelling in Business Communications

I am a fan of the anecdote, one of the most underutilized storytelling techniques in business communications. Executives often perceive anecdotes as fluff and put the kibosh on such content before it sees the light of the day. Which explains why if you were to audit the content generated by PR (in-house + agency), you …more

Applying Storytelling Techniques to the Humble Job Description

Persuasive language has a say in the success or failure of virtually every job (ventriloquists get a pass). It doesn’t matter whether you manage a juice bar or lead a Fortune 500 company, the ability to win others over to your point of view matters. The word “others” covers a lot of ground, but let’s …more

Five Business Storytelling Lessons in a 75-second Video From Canal+

I came across this video “Never Estimate the Power of a Great Story” back in 2009. Even knowing the ending, the humor still slaps you across the face. After a recent watch, I realized the video delivers a few pain-free lessons in business storytelling. . Sure, the protagonist manages to escape death several times — machine …more

The Best Storytelling Posts for the First Half of 2016 (Part II)

The heck with big data, analytics and science. Subjectivity rules in selecting the top 10 posts from the first half of the year. Tuesday’s post captured half of the list. Here’s the second half. 6. Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR The New York Times …more

The Best Storytelling Posts for the First Half of 2016 (Part I)

I’m with the seagull. As my Mom will attest, I wasn’t big on rules. Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook. This is the time of year when I reflect, calling  out what I consider to be the 10 best posts …more

Words Can Underpin Visual Storytelling. Let Me Explain.

That’s right. The basis of visual storytelling can come from words. I call these “word visuals.” They’re perfect for PR folks who can struggle with bringing a visual dimension to communications. Words as a design technique play to our strength. These “word visuals” come in four flavors: Clever words that stand on their own: The …more

Applying Storytelling Techniques to a Landing Page. Yes, It’s Possible!

I’ve written several posts on how storytelling seems to be MIA when it comes to the humble job description. Even in Silicon Valley where deviating from the status quo is supposed to be the status quo, virtually all companies still borrow from the same HR document called “Deadly Dull Job Descriptions.” It makes no sense. …more

Goodness in Stories of Conflict

As a storyteller, I often combine sad stories with one another. Mostly with a positive outcome, but often I use stories without a happy ending. Stories where listeners really have to think about what they just learned. Stories where there is no gold at the end of the rainbow. It’s amazing when such stories evoke …more