Tag: storytelling techniques


This Type of Sponsored Content Freaks Out the FTC

After deep study and discourse, the FTC delivered its enforcement policy on native advertising last month. And to help corporations toe the digital line, the FTC offered up “Native Advertising: A Guide for Businesses” with 17 examples covering every imaginable scenario. If only it were that easy. Take the sponsored content from Marketo that recently …more

Do the Best Business Storytellers on the Planet Have Shoes?

Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications. Pick out a story in media properties such as The Atlantic or The New Yorker. Reverse-engineering the content and studying the construction of the story will surface lessons that can be applied in business. …more

16 Visuals That Added Oomph to the Narrative

I’m a big believer in visual storytelling. This can be a tough one for PR professionals who come from the world of words. Yet, between assignments overlapping into owned media and the increasing use of mobile devices to access content, visual storytelling takes on greater importance. With this in mind, my blog — which doubles …more

The Best Business Storytelling Posts of the Year (Part II)

There’s no question that 2016 delivered plenty of fodder for storytelling. Thursday’s post included half of the list capturing the top posts from this year. Here’s the rest of the list. 6. Five Storytelling Techniques to Give Business Communications Storytelling is the new “black” when it comes to business communications. But here’s the pachyderm in the …more

The Best Business Storytelling Posts of the Year (Part I)

I suppose there’s a reason that “time flies” became a cliché. It does. I think 2015 saw a better product from Ishmael’s Corner. It certainly looks better, finally bulldozing the original design and bringing the “look and feel’ into the 21st century. And with Ron Howard resurrecting the “Moby Dick” narrative, a new audience learns …more

Seven Issues That Can Crush Today’s Business Writing

Thanks to the wonders of the Internet, writing is back in vogue. Yet, fresh challenges stand between today’s business writing and grabbing the reader by the scruff of the neck. As we scrutinize our own writing and the associated internal training, we view seven issues that guide us: 1. Education of stakeholders: This has nothing to …more

Branding with the F Bomb, Contrast for Storytelling and the Future of Links

I continued to collect potential vignettes for the grab bag during my “assignment” in the South of the France. In fact, one of today’s vignettes takes a look at the use of English in France. Here goes … English in France If there’s one country that rejects all things American, it’s France. Yet, you can …more

No sex (websites) please, we’re Singaporeans.

Given the blog’s quest to serve as an industry resource, it’s rare that a post focus on Agency work. Today is an exception. I asked Idran Junadi, an account director in our Singapore office before taking a PR role with Oracle, to write about a campaign because it shows the power of storytelling techniques in …more

10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.”

Every company website features an “About Us” section. Sometimes, it goes by a different name. Our Story. Corporate Overview. Company Info. Etc. Nomenclature aside, all strive to give the visitor a look inside the company, explaining its business, its values and what makes it tick. Naturally, it hopes to make a positive impression. Better yet, …more