Tag: storytelling techniques


Applying Storytelling Techniques to a Landing Page. Yes, It’s Possible!

I’ve written several posts on how storytelling seems to be MIA when it comes to the humble job description. Even in Silicon Valley where deviating from the status quo is supposed to be the status quo, virtually all companies still borrow from the same HR document called “Deadly Dull Job Descriptions.” It makes no sense. …more

Goodness in Stories of Conflict

As a storyteller, I often combine sad stories with one another. Mostly with a positive outcome, but often I use stories without a happy ending. Stories where listeners really have to think about what they just learned. Stories where there is no gold at the end of the rainbow. It’s amazing when such stories evoke …more

Business Insider Is OK with Flawed Dot-connecting in the Name of Click Bait

People gravitate toward extremes. Extremes make for interesting reads, which is why the media devotes so much energy to skyrocketing darlings and train wrecks. Of course, the best story is the skyrocketing darling that becomes a train wreck. Meet Theranos. The media spent months building up the startup as the best thing since sliced rye.Then, …more

This Type of Sponsored Content Freaks Out the FTC

After deep study and discourse, the FTC delivered its enforcement policy on native advertising last month. And to help corporations toe the digital line, the FTC offered up “Native Advertising: A Guide for Businesses” with 17 examples covering every imaginable scenario. If only it were that easy. Take the sponsored content from Marketo that recently …more

Do the Best Business Storytellers on the Planet Have Shoes?

Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications. Pick out a story in media properties such as The Atlantic or The New Yorker. Reverse-engineering the content and studying the construction of the story will surface lessons that can be applied in business. …more

16 Visuals That Added Oomph to the Narrative

I’m a big believer in visual storytelling. This can be a tough one for PR professionals who come from the world of words. Yet, between assignments overlapping into owned media and the increasing use of mobile devices to access content, visual storytelling takes on greater importance. With this in mind, my blog — which doubles …more

The Best Business Storytelling Posts of the Year (Part II)

There’s no question that 2016 delivered plenty of fodder for storytelling. Thursday’s post included half of the list capturing the top posts from this year. Here’s the rest of the list. 6. Five Storytelling Techniques to Give Business Communications Storytelling is the new “black” when it comes to business communications. But here’s the pachyderm in the …more

The Best Business Storytelling Posts of the Year (Part I)

I suppose there’s a reason that “time flies” became a cliché. It does. I think 2015 saw a better product from Ishmael’s Corner. It certainly looks better, finally bulldozing the original design and bringing the “look and feel’ into the 21st century. And with Ron Howard resurrecting the “Moby Dick” narrative, a new audience learns …more