This blog is geared to explore how storytelling techniques can be applied to brand building. But what about the story that a company doesn’t necessarily want to tell? Like when things go wrong. We’re about to enjoy a front-row seat to such a case study with the Justice Department calling out Oracle with the news …more
Newsweek’s cover story on “The Creativity Crisis” caused me to reflect on the forces that have shaped my own approach to creativity. Here’s my top-five list with a touch of psychoanalysis: Self esteem from Mom and Dad: Hate to start on a syrupy note, but my parents stayed on message until I moved out for college: “Anything is possible with hard work.” …more
I’ve decided to live on the edge. By eschewing a SEO-friendly headline, I run the risk of attracting readers researching salmonella in poultry. When this post actually reflects a rumble through the KFC website where I came across a section called “Picnic Planning.” At this point I’m thinking this could make a terrific mini case study on …more
I’ve noticed a spike of recent attention devoted to building relationships with bloggers. One of the better ones came from Gini Dietrich and her interview with Mickie Kennedy from eReleases. With this in mind, I’ve dusted off a previous post that addresses this very topic: Robert Scoble, the poster child for escaping corporate cubedom for the virtual pulpit, penned a post titled …more
Are we really at the midway point of 2010? In honor of the milestone, I’ve captured my personal eight – lucky in Chinese numerology – favorites from the first half of the year. 1) Communicating with Fresh and Compelling Language This was my first edition of “Moes Takes,” a vehicle to call out clever quotes in stories …more
