Archive: August 2011


The Blog Reality: "If You Build It, They Won’t Necessarily Come"

I’ve periodically addressed how to give your storytelling in a blog a fighting chance to find an audience through search engines. A colleague recently asked me to take a look at her blog and offer immediate thoughts on how she might improve traffic. Here’s the note with some minor “clean-up” which might have relevance for others. Dear Lost …more

Storytelling Drives Growth Of Startup Retailer

Here’s a headline you don’t see every day: How A Startup Grew 600 Percent By Telling The Story Behind Products I’d call this an endorsement for the power of storytelling. The article captures the essence of AHALife and its founder Shauna Mei. Her team of curators travel the world looking for cool stuff that you won’t find stocked …more

Power of Contrast Gives Viral Boost to "Apple Has More Cash Than U.S. Government" Story

Thanks to media coverage worthy of a royal wedding, everyone now knows that Apple’s balance sheet looks better than the U.S. government. Not exactly an earth-shattering revelation – and Steve Jobs didn’t get married – so why all the fuss. Reverse engineering the hoopla illustrates the storytelling that can come out of a single dot-connecting moment. First, look …more