Obviously, we’re passionate about applying storytelling techniques to our client campaigns. These are more than words. We walk the talk. Here’s an example from Jacqueline, one of our senior account executives in our Silicon Valley office. By Jacqueline Velasco The Hoffman Agency (Silicon Valley) Being solely reliant on press releases for coverage is a thing …more
The language in most job descriptions is deadly dull. It’s as if 99 percent of companies borrow from the HR playbook, “Vanilla Job Descriptions.” Companies may tout people as their valuable asset, but they pay scant attention to the crafting of job descriptions for recruitment. I have a theory on the disconnect. The best writers …more
Chris Tang, our Asia Pacific managing director based in Beijing, has years of experience in advising clients during times of crisis. The crisis a few months ago involving McDonald’s caught her attention. Here, she shares a mini case study on the episode and what McDonald’s did right to avoid a long-term disaster. By Chris Tang …more
People often ask me how I find the time to participate in social media. The answer is easy – Fear. Specifically, fear of being left behind. I’m convinced that active participation in social media keeps me coming up the learning curve and my skill set relevant. As a subplot to the learning curve, I read …more
It’s unlikely you’ve heard of the company called Huy Fong Foods. Yet, if you’ve got even a passing interest in hot sauce, you know their product, Sriracha Chile Sauce. The clear bottle with the rooster has achieved a quasi-iconic look. In a world where digital presence can determine success or failure and a company’s website …more
I attended a family reunion in Vegas last month. The town offers a Petri dish of brute-force branding. It’s all about who can shout the loudest, radiate the brightest lights and hire the most human sandwich boards. That’s why the simplicity of this billboard away from the Strip caught my attention Let’s break it down …more
Corporate marketing and PR types pay attention to the business section in USA Today. How else do you explain the questions coming our way on whether corporate blogging is worth the effort that started when USA Today published “More companies quit blogging, go with Facebook instead”? First off, this story has nothing to do with …more
When my family lived in the UK, one of my fondest memories came from watching Liverpool take on West Ham at Anfield. I’ll never walk alone (as the song goes). LeBron followed in my footsteps some 10 years. By the time we moved back to Silicon Valley, I was quasi hooked on futbol. I checked …more
The London Olympics opened today. Nothing like sitting down with a beverage and spending a couple hours watching people shoot air rifles at targets. Then again, who could have predicted that poker would make good TV. Anyway, I hate to start a controversy before the competitions are in full swing. Yet, in the spirit of …more
