Here comes the first grab bag post of 2015. For those new to the neighborhood, these posts consist of three vignettes on storytelling techniques that caught my attention, but can’t quite stand alone. LeBron James’ TV Credits Now Include the Rehab Addict It’s hard to believe that LeBron James has been playing basketball professionally for …more
The AdAge headline screamed “B-to-B Content Fails to Engage Users.” Forrester Research graded 30 B2B websites based on 10 criteria reflecting the engagement level of the content. The results weren’t pretty. With 30 points possible, the average score was a mere 12.8. “The biggest problem is that the majority of content talks about the company, …more
Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. At the time I thought that this was a big damn deal from a communications perspective. As I shared in a post last week, Google’s decision gave street cred to corporate blogging. For a broader perspective, I reached …more
On January 12, 2010, Google published a post with the austere headline, “A New Approach to China.” One could make an argument that the China decision was one of the three biggest in Google’s history up there with the acquisition of Android and Larry Page replacing Eric Schmidt as CEO. And they communicated the China …more
After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.” As always, my predictions are for recreational purposes only. PR Agency Resigns from CPAP Machine Consortium The advocacy group behind CPAP machines, the AFCPAP (Americans for continuous positive airway pressure) hires a PR agency to raise the …more
