I don’t smoke. My one and only experience with cigarettes was sneaking some coins into a vending machine when I around 14 to buy a pack of Marlboros. I don’t think I got past the first puff before I concluded coughing wasn’t fun. Still, the professional side of me has paid attention to Juul’s communications …more
Yes, President Trump capitulated last Friday, and the U.S. government is once again open for business. But his quest for a wall isn’t going away, and it has nothing to do with securing our borders. Instead, Trump is looking to establish a symbol of his legacy that works better on Instagram than a presidential library. …more
We live in a world that correlates speed with business success. Often, it’s not about inventing the best solution. It’s about getting there first and then fending off competitors parallel to trying to get the product right. But building a brand is not a transaction or a campaign. It requires time. Those same fast-twitch muscles …more
It’s no secret that Facebook, LinkedIn, Twitter and other social platforms want you to stay engaged on their platforms. If they could create a virtual La-Z-Boy chair with an endless supply of Slim Jims, they would. The longer you stay, the more money they make. So it stands to reason that these social tools would …more
Nothing impacts the success of a company more than its ability to recruit talent. Massive investments are earmarked for the cause ranging from websites to research to recruiters to salted caramel macarons for the requisite on-site sugar high. Yet, the auto-generated email that lands in the candidate’s inbox after submitting a resume is …more
Breaking the Top 10 storytelling posts for 2018 into two parts, I published the first part last Monday. Here’s the second part, reflecting the diverse dimensions to today’s communications industry. 6. Nine Actions That Torpedo Global PR More companies invest in global PR than ever before. Yet, the missteps from 1990s are still with …more
“Best” is such a subjective word. One person’s “best” is another person’s “meh.” Sometimes, the word carries zero meaning as in “You’re the best.” With the New Year philosophizing out of the way, we can skip to the posts that kicked the hardest as determined by me — not the Google Analytics. 1. Tim …more
