Six months and change into 2019, and I’ve written a grand total of one post on President Trump. I’d like to call that progress. I suppose it also reflects fatigue. This is the time of year when I take a breath, scan the body of work this year and select what I consider the best …more
What would you do if a journalist called you out for lifting published content and repackaging it as part of a bylined article? The prudent first step would be investigating whether it’s true. When journalist Zack Whittaker accused Check Point of “borrowing” content from a WIRED article for a corporate byliner, Ekram Ahmed, head of …more
By Matt Burrows, Senior Account Executive At first glance, dentistry might seem like the last profession you should address to get thoughts on storytelling, with most conversations with your dentist consisting of them asking questions while your mouth is open to the world. So when Dan Tynan — journalist, communications writer and Thought Follower …more
Every company experiences a key employee leaving for the proverbial greener pasture. It happens. Boards have been known to kick CEOs to the curb. Think GE’s announcement last year that it was parting ways with John Flannery with the obligatory “we thank John for his significant contributions and long service to GE,” code for he …more
By Elisa Zallio, Junior Account Executive, Hoffman Europe (London) I’d like to tell you about Emilio Salgari. He is a barely known, Italian writer from the late 19th century; he wrote adventure stories for periodic magazines, usually about fallen noblemen turned pirates to take revenge on their enemies — and, obviously, they’d fall in …more
You’ve heard the mantra “every company is a media company.” While it’s true that thanks to the internet every company can fling digital information to the outside world, that doesn’t mean anyone pays attention. That’s why I reached out to Lena Hedén, content and communications manager at Axis Communications and one of our clients in …more
Several of our account folks recently attended a training session conducted by Beryl Loeb and sponsored by the PR Council. The stage setting from the PR Council nails it: People are the single biggest asset of a PR firm, and the relationship between individuals and their managers is one of the most important drivers of …more
Sitting in the U.S., it’s easy to get caught up in the China rhetoric emanating from the White House and the latest if-you-do-that-we’ll-do-this missives. President Trump would have us believe that the global economy is a zero sum game, that every dollar gained by China leads to a loss of a buck in the U.S. …more
Hong Kong continues to serve as an important media hub for Asia. With this in mind, Alessandra Tinio, an account director in our Hong Kong office, summarized a panel she attended that featured three tech journalists: Lulu Yilun Chen: Senior reporter with Bloomberg in Hong Kong, covering technology. A regular commentator on Bloomberg TV and …more
