Archive: January 2020

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Don’t Confuse Real-Time Marketing with Improv Marketing

What do you remember about the 2013 Super Bowl? Unless you’re a fan of the Baltimore Ravens or the San Francisco 49ers, your overriding memory is the blackout, when someone pulled the plug at the Superdome for 34 minutes. And if you work under the marketing umbrella, you admired the nimbleness of Oreo Cookie to …more

Mulling on the (potentially) happy marriage of PR and SEO

By Mark Pinsent, Managing Director, Hoffman Europe   Public Relations and Search Engine Optimisation (SEO) haven’t always been the happiest of bedfellows let alone entertained thoughts about a long-term commitment. There are a number of potential reasons for the lack of chemistry. Perhaps the historical perception of unethical ‘black hat’ SEO and underhand link-building programmes …more

Did These Symbols of Public Relations Disruption Come True?

I previously wrote that PR’s version of the industrial revolution was underway. Just like the industrial revolution upended manufacturing, a combination of digital communications, mobile consumption and the fight for attention were redefining communications. Five years ago I captured 10 symbols that PR had a hit a fork in the road only to invent a …more

Interviewing Dead Celebrity Lifts Video Out of the Sea of Sameness

How do you interview a celebrity who has passed away? The San Francisco Giants and star pitcher in his day Tim Lincecum shows the way. I’ve always admired the marketing efforts from the San Francisco Giants acknowledging that some might miss the mark. If you live in the Bay Area and follow the Giants, you’ll …more

The Best Storytelling Posts of 2019

  You can throw out many adjectives to describe 2019. Dull won’t be one of them. Writing about the intersection of communications, journalism and branding, a never-ending stream of fodder for potential posts flew by my window every day. I wish I had more time to dig and explore. The following captures the first half …more

Classic Storytelling in Seven Seconds Flat

  Orson Welles wasn’t exactly known for his brevity in storytelling. “War of the Worlds” ran for only one hour, but the radio broadcast seemed so real that it caused panic throughout the nation. We’ve discovered that you can tell a story in seven seconds. Here goes —