The Best Storytelling Posts ...



You can throw out many adjectives to describe 2019.

Dull won’t be one of them.

Writing about the intersection of communications, journalism and branding, a never-ending stream of fodder for potential posts flew by my window every day.

I wish I had more time to dig and explore.

The following captures the first half of my favorite posts in 2019. I’ll publish the second half of the list tomorrow.




1) NYT Columnist Frank Bruni Identifies the Republican’s Impeachment Strategy. Storytelling.


If you like your opinion pieces sprinkled with acerbic wit, I highly recommend Frank Bruni at The New York Times. I break down his column that called out storytelling as the Republicans’ strategy for the impeachment proceedings. It wasn’t a compliment.


2) I Wrote 1,000 Posts and All I Got Was this Lousy T-Shirt


best of 2019: I wrote 1,000 posts and all I got was this lousy T-shirt


After 1,000 posts I figured it was time to reflect on the evolution of the blog, ROI and striving to amuse. I recognize the most precious commodity is one’s attention and appreciate everyone who has spent time on the blog. I count myself fortunate to have an audience beyond my mom and wife.


3) Hoffman Asia Pacific Named “Best Technology Agency” in the Region


Award competitions pepper the communications landscape. Some have higher bars than others. I consider the Holmes Report awards as the gold standard for our industry. Their process — real humans evaluating every single entry followed by category discussions — reveals the best of the best. That’s why it was gratifying when the Holmes Report named us the best technology agency in Asia Pacific. Since opening our initial office in the region in 1996, the journey continues to be one that shoves us out of our comfort zone.


4) Lou, You Know What Your Problem Is?


Figuring that after 10+ years the statute of limitations has run out, I decided to share the back story of a client breakup that wasn’t amicable (to put it delicately). I tried to stay on message with the wonderfully vague “not a good fit” and the empathetic “It’s not you. It’s us.” The client wasn’t having it, and the dialogue eroded from there.


5) A Clinical Look at Huawei’s Reputation Management


Ten months after writing this post, Huawei is still playing dodgeball with a target on its back. The company’s communications to the outside world have become a spectator sport. No matter how bad things got in the West, Huawei could always count on a positive reception on its home court. Yet, even its local reputation has taken a hit after jailing an ex-employee for having the temerity to ask for his severance package after he was axed for whistle blowing.


I’ll publish the rest of the best of 2019 on Wednesday.



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