ishmaels corner

Archive: April 2020

MENU

Five Tips to Make an Impression on Phone Interviews

Needless to say, COVID-19 has changed the way people live, work and play. The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone? These five …more

Clorox Whiffs On Conversational Language

I will get to Clorox in a minute. Allow me to set the stage. President Trump set a new bar for weirdness (polite way of saying “stupidity”) during last Thursday’s White House briefing on the novel coronavirus suggesting people grab a mug of their favorite disinfectant to fight the pandemic. His words: “I see the …more

China Borrows from Trump Playbook, Fanning the Flames of Xenophobia

President Trump referred to COVID-19 as a “foreign virus” during his Oval Office speech last month. Soon after, that phrase gave way to the “China virus” triggering a spike of racism directed at Chinese Americans. Of course, Trump enjoys race baiting. It’s good TV. Most Americans don’t realize – or perhaps don’t care – that …more

Google Ignores Its Own Best Practices for SEO

  If any organization should nail the fundamentals of SEO, it’s Google. After all, Google wrote the rules behind online search and holds the keys to the algorithm. It’s a little like knowing the words for a spelling bee before the spelling bee takes place. Sure, it still takes knowledge to win it, but the …more

A Human Touch in PR

By Matthew Medlin, Account Coordinator   Science and art. At first glance, it might seem like the two are on opposite ends of the spectrum. But glances can be deceptive. When it comes to PR, at least, science and art are working together, brush and pen in hand. Or keyboard, as the case may be. …more

Translating Ogilvy’s 10 Writing Tips for 2020

  David Ogilvy penned his infamous advice on writing on Sept. 7, 1982 in a memo to his employees. His point of view still has relevance for anyone who touches business communications, not just the jingle jockeys and slogan makers. Still, they could use a refresh for 2020. Toward this end, I’ve captured Ogilvy’s 10 …more

Not Exactly Conventional Sponsored Content

What is the longest-running sponsored content (sales promotion) in the history of marketing? I’ll give you a hint. The Jewish holiday of Passover kicked off last night. And the answer is … Maxwell House which has produced the Haggadah — the text that walks everyone through the Passover story and Seder ceremony — for roughly …more

3M Leans on Owned Media to Counter Punch

  Owned media at its best can provide a counter-balance to perceived injustices from the media and social channels. Organizations ranging from Google to Walmart to the Brookings Institution have depended on their blogs to deliver their point-of-view to blunt an attack. Now comes 3M, under fire last week (April 2) from President Trump who …more

Seven Stories: Tragedy

By Chris Owen, Director, UK . It’s time to explore the second of our seven basic plots: tragedy, where the protagonist is a hero with a major character flaw or a great mistake that is ultimately their undoing.   The age of Blockbuster Ah. The good old days. Walking into the local video rental store …more