Nothing impacts the success of a company more than its ability to recruit talent. Massive investments are earmarked for the cause ranging from websites to research to recruiters to salted caramel macarons for the requisite on-site sugar high. Yet, the auto-generated email that lands in the candidate’s inbox after submitting a resume is …more
By Shereen Masoud-Jointe, Senior Account Executive (Europe) Just shy of the big 100, and the playlist is going strong! It continues to be updated daily — it’s hard to imagine life B.H. (Before HAJamz). I’ve come to look forward to getting that little ray of sunshine in my inbox, and I’m sure other Hoffmanites …more
Your title might be PR manager, keeper of the blog, content developer or the classic copywriter. It doesn’t matter. All of us need to get the visual storytelling religion. The increasing amount of information accessed on mobile means shortened attention spans. And people want an entertainment dimension to their information, even in the business sphere …more
By Shereen Masoud-Jointe, Senior Account Executive (Europe) We have some avid music lovers at The Hoffman Agency, and everyone felt pretty strongly about their picks for this week. 90. 誰能明白我 (Who understands me) — George Lam 91. 绿光 (Green Light) — 孙燕姿 (Stefanie Sun) 92. BTS — Dynamite 93. Everybody Wants …more
The PR Council recently conducted a webinar with Thom Roose, a 20-year procurement veteran who has worked for some of the biggest names – and buyers – in business, IBM, Accenture and Proctor & Gamble. Roose made the point that Procurement wants to move away from the traditional time and materials (T&M) billing model. Acknowledging …more
By Jackson Dulzo, Senior Account Executive At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads …more
By Shereen Masoud-Jointe, Account Executive (Europe) It’s the “universal language”— so yes, sometimes music may give us the (false) confidence that we can belt out a tune in an unknown tongue and get it at least almost right. When I was a kid, I was sure that I was being true to the Arabic …more
Is there such a thing as “strategically stupid”? Is it possible to be “strategically stupid”? These are big questions for our time right up there with why are grocery stores running out of sweet pickle relish and should the Post Office merge with the Federal Election Commission? OK, let’s break it down. The adverb talks …more
By Shereen Masoud-Jointe, Account Executive (Europe) Whether you’re all alone in your room and looking for a song to have a good cry to (we’ve all done it) or searching for a song to dance wildly to with abandon — both worthy cathartic pursuits — the latest tunes on our playlist should give you …more
