It’s that time of year, prompting me to dust off my favorite birthday card. My granddaughter Addy served as both copywriter and designer of the card. In the spirit of full disclosure, she crafted this card some time ago, and I have posted about it before. Still, if TBS can show “It’s A Wonderful Life” …more
No exclamation point needed. One simple word. Vote. Everyone says democracy is on the ballot. For me, I checked the box for sanity. Thomas Friedman, New York Times columnist, wrote last week: “The good news is that we’ve survived four years of Donald Trump’s abusive presidency with most of our core values still intact. To …more
OK. I understand the pressure on the White House communications team to come up with something, anything, to show Americans that Trump deserves a second term. Rather than field questions from pesky journalists, it stands to reason they would brainstorm ways to go on the offensive. Offer free chalupas at Taco Bells in the battleground …more
We’re now days away from the U.S. Presidential election. I’m optimistic that that the polls have it right, that the vast majority of voters understand four more years of Trump would be akin to putting the country in a wood chipper. When the 2016 election put Trump in the White House, our folks in Asia …more
It’s not easy to put a face on an oil company. These days, geography pretty much dictates the few fans of fossil fuel. Yet, ExxonMobil showed the best of improv marketing, transforming Trump’s words into a human moment. During a campaign speech in Prescott, Arizona, earlier this week, Trump slipped into his stand-up comedian schtick: …more
By Shereen Masoud-Jointe, Senior Account Executive (Europe) How far would you go to see your favorite band live? One really great friend I know got stuck in traffic for an hour and rode (read: borrowed) a bike from Google’s Mountain View campus to Shoreline Amphitheatre, just to take her best friend to see her favorite, …more
After touching on this question in my newsletter, I decided the topic deserves a deeper dive. First, some stage setting. Electrek broke the news on Oct. 6 that Tesla eliminated its internal PR team: “If you’re a reporter who isn’t getting a response from Tesla, don’t take it personally, because it’s due to the automaker …more
While Trump has mastered the use of Twitter, he continues to struggle with fundamental communications. He managed to coax Hope Hicks back to the White House. Of course. Ms. Hicks along with much of the West Wing caught Covid-19, sidelining them for the foreseeable future. This backdrop prompted me to dust off this from a …more
By Shereen Masoud-Jointe, Senior Account Executive (Europe) Music moves us. It inspires us. It can fill us with joy or bring us to tears. In some instances, it can set us on a path of super fandom from which we never return … One of the following HA Jamz selections did just that. 104. …more
