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Archive: 2020

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Playing the Scarcity Card in Media Relations

No company in business history has played the scarcity card in media relations with the deftness of Apple. People talk of the genius of Steve Jobs in regard to product design, pushing people to achieve the seemingly impossible and developing a cult-like following from customers. Often lost in this discussion is how Jobs orchestrated Apple’s …more

Do You Hear the HA Jamming?

By Shereen Masoud-Jointe, Account Executive (Europe)   It’s Friday, and you know what that means: time for the latest installment of what Hoffmanites are listening to. Per usual, we have a potpourri of tracks for your listening pleasure. 60.   Do You Hear The People Sing? — Les Misérables Cast 61.   Ride My Bike …more

Contemplating Love and Finding Inner Peace with HA Jamz

By Shereen Masoud-Jointe, Account Executive (Europe)   The songs shared this past week had us turning inward with their mellow beats and reflection-inducing lyrics. 55.   Beyond — Amani 56.   Finding The Mountain God — FiftyBodyFifty 57.   Arigatou no Wa (ありがとうの輪) — Ayaka (絢香) 58.   In My Life — The Beatles 59.   I Hope That I …more

The Communicator’s Guide to Deciphering Acronyms

It’s weird. We’re in the business of communications. You would think that we’d be OK with deploying full words. But that’s not how we roll. I put out a call to arms across the Agency for acronyms that surface on a regular basis. The list below doesn’t pretend to capture every single acronym. Still, it …more

How to Build Better Relationships with Journalists

  “You know, we have other interests. We don’t all go home and talk to our families about cloud storage all weekend — well, not all of us anyway.” Bryan Glick, Editor-in-Chief, Computer Weekly     In this latest episode of “The Story is Always There,” Computer Weekly’s editor-in-chief Bryan Glick drops some gems, including …more

HA Jamz Rocks

By Shereen Masoud-Jointe, Account Executive (Europe)   One of my favorite things about music is how much you can learn about an artist through their lyrics. Sometimes, they went to prison for refusing to become an informer. Sometimes, they were a drifter hitching a ride through the American South. Sometimes, they’re just obsessed with their dog. …more

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. . PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a …more

HA Jamz for the Soul

By Shereen Masoud-Jointe, Account Executive (Europe)   Since this share-a-tune project started, the daily dose of music has been a welcome little pick-me-up in my inbox. There’s nothing like some soft rock, Lo-Fi or R&B to make your soul smile, and this week’s additions fit the bill.   45.   Vienna — Billy Joel 46.   I’m Still …more

So How Was That First Post 12 Years Ago?

  July 10, 2008 marks the day I published the first post on Ishmael’s Corner (below). Dusting off the post, I assumed my first attempt would come across as pompous or worse. Actually, it’s OK. Not great. Not a Pulitzer Price winner. But it does a decent job in explaining the blog’s aspirations. Keep in …more