By my back-on-the-envelop math, I’ve conducted over 500 interviews. It’s one of my favorite parts of the job. The cajoling and probing of a source to get to the good stuff offers a sense of discovery. With Mother’s Day around the corner, I get to dust off an interview that makes my top-five list. But …more
Today’s verdict brings us to the close of a year-long fight for justice that re-ignited a larger discussion on police brutality and systemic racism in the United States. We’re relieved that justice has been served to the officer found responsible for George Floyd’s death, though our hearts remain heavy with the loss of Floyd and …more
I came across author and illustrator Ella Frances Sanders in 2015 after she published her first book, “Lost in Translation.” She has a gift for marrying words and visuals, like the one above. To probe the “how,” she agreed to an interview which covered topics ranging from Bill Murray and the Yiddish word “meshugah” …more
What is wrong with this country? What sensible human being thinks it’s OK to put what’s essentially a machine gun in the hands of private citizens? The tragedies keep coming with the latest mass shootings in Boulder and Atlanta leaving 18 dead. Here’s the problem. These events serve as a form of smelling salts, helping …more
Even though COVID-19 has swung a wrecking ball through higher education (like much of society), universities have continued marching on. In a few weeks, the Spring class of 2021 will be tossing their virtual caps in the air. The days of cramming all night for a final have come to an end. Once the effect …more
By Matt Burrows, Account Manager In the 16 years since its launch, Reddit remains a unique social media platform largely untapped by journalists, brands and agencies alike. This is because at its core, when it’s not upending Wall Street through the power of GameStop, Reddit is much more “topic-driven” than “personality-driven” like other social media …more
Public relations as an industry undervalues interviewing skills. You can find training session after training session on how to pitch a journalist and to not follow up with a “did you get my email?” Same goes for writing. Show, don’t tell. Stay away from chest-thumping adjectives like “revolutionary” and “breakthrough.” Yet, most mass communications curricula …more
Years ago we resigned a big brand account in the consumer electronics space. I think the statute of limitations has run out, 10+ years, so I can share the name. You’ve probably heard of them. Sony. At the time we supported their consumer electronics business in the U.S. handling their video camcorders, cameras and laptops. …more
By Brooklynn Loiselle, Account Coordinator If you were offered one golden egg or 100 normal eggs, which would you take? While having 100 eggs may provide you with plenty of meals, you’ll likely pick the golden egg because unlike the typical egg, which most people have, a golden egg is rare and valuable. We hear …more
