ishmaels corner

Category: Blogging


Shaping a Blog Design for Thought Leadership

Back in 2012 I posted plans to evolve the blog which included: And I recognize the “look and feel” of the blog desperately needs help, another action on the 2012 to-do list. Didn’t happen. This exchange with Marsha Collier surfaced in 2013: I’ve had friends tell me that once I bulldoze the wretched “look and feel” …more

Dusting Off the Interview with My Mom on the PR Industry

I interviewed my Mom last year in honor of Mother’s Day. Doing my best imitation of Geraldo Rivera  — we both attended the University of Arizona and we both wear glasses — I peppered her with questions thinking that she didn’t understand the PR business. Heck, after 30+ years in PR, there are times when …more

Hey, Everyone Enjoys a Pat on the Back

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. This is one of those times. The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. I’m thankful that the judges didn’t …more

Defining Thought Leadership in a Business Blog

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Here’s what I mean and why it’s important to put yourself out there. When it comes to organic search, Google and other search engines place a premium on backlinks. They interpret backlinks as “votes” for the content. Of …more

Seven New Year’s Resolutions for the Storytelling Blog

I’ve been told that documenting New Year’s Resolutions increases the likelihood that they will happen. Consider this a test for business storytelling that we’ll revisit in December. Here’s what I’m hoping to change and improve upon in the coming year: Bulldoze the “Look and Feel” of the Blog: Friends, family members and complete strangers have …more

One Key to Blogging Success That Gets Little Respect

Everyone knows that compelling content – storytelling with a point of view – brings readers to a blog. Everyone knows that applying search engine optimization (SEO) expands readership for a blog. But no one talks about patience. I suppose patience isn’t very glamorous. Our society gravitates toward instant gratification and speed. Usain Bolt has become …more