ishmaels corner

Category: Blogging


Hey, Everyone Enjoys a Pat on the Back

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. This is one of those times. The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. I’m thankful that the judges didn’t …more

Defining Thought Leadership in a Business Blog

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Here’s what I mean and why it’s important to put yourself out there. When it comes to organic search, Google and other search engines place a premium on backlinks. They interpret backlinks as “votes” for the content. Of …more

Seven New Year’s Resolutions for the Storytelling Blog

I’ve been told that documenting New Year’s Resolutions increases the likelihood that they will happen. Consider this a test for business storytelling that we’ll revisit in December. Here’s what I’m hoping to change and improve upon in the coming year: Bulldoze the “Look and Feel” of the Blog: Friends, family members and complete strangers have …more

One Key to Blogging Success That Gets Little Respect

Everyone knows that compelling content – storytelling with a point of view – brings readers to a blog. Everyone knows that applying search engine optimization (SEO) expands readership for a blog. But no one talks about patience. I suppose patience isn’t very glamorous. Our society gravitates toward instant gratification and speed. Usain Bolt has become …more

Four Reasons to Invest in Corporate Blogging

Corporate marketing and PR types pay attention to the business section in USA Today. How else do you explain the questions coming our way on whether corporate blogging is worth the effort that started when USA Today published “More companies quit blogging, go with Facebook instead”? First off, this story has nothing to do with …more

Field Of Blogging Dreams, Fast Company On Storytelling, And Belly Fat

I find these grab-bag posts work as a way to share information and thoughts that individually aren’t rich enough to justify a standalone post. Three quick vignettes: Corporate Blogging: Not a Field of Dreams Between our corporate blogging workshops and consulting on the topic, we find this visual makes a good springboard into discussions. USA …more