ishmaels corner

Category: Digital


What’s All the Fuss About Semantic Search?

Google wants the best content to win. The more Google serves up content for searches that you find useful, the more likely you keep returning to the search engine. The company’s business model depends on this concept with the high volume of traffic to organic search essentially feeding paid search, the ads that appear above …more

Making That Pesky and Inaccurate Information on the Internet Go Away

It’s not easy. Here’s the situation. The giant Hong Kong food company, Lee Kum Kee Products Group, created an app and website for the China market. The app evangelizes a healthy lifestyle, encouraging people to embrace the one exercise that can be done anywhere, walking. As can happen on the Internet, wires got crossed and …more

Native Advertising Isn’t the Only Paid Content Blurring the Line of Journalism

The debate on native advertising rages on. Earlier this month the Federal Trade Commission (FTC) again reminded publishers that dressing up ads as journalism calls for clear labeling on the product. Mary Engle, associate director of advertising practices for the FTC, said at the Clean Ads I/O conference, “For us, the concern is whether consumers recognize …more

Does Digital Savvy Pay Off in a Silicon Valley Political Election?

Ever since Barak Obama parlayed digital pyrotechnics into a stay in the White House, politicians have embraced the online world with the fervor of a Tuscaloosa preacher. If digital could be a difference-maker in an election, it seems logical to think that Silicon Valley — the place where construction workers use Yelp to find restaurants, …more

Digital Content Gives PR a Way To Declare Victory

Thanks to the Internet and the fact that virtually everyone conducts some form of online due diligence before making a purchase, the value of storytelling stands at an all-time high. I think this point gets lost among many jumping on the storytelling bandwagon. With content serving as the basis for online search, storytelling has gone from …more

Have You Heard of Pearned Media?

It’s one of my nine predictions for the communications industry in 2013, that “pearned media” will enter the vernacular. What is it? You know about paid media, owned media and earned media. “Pearned media” is when a publication so deftly blends earned media (journalism) with paid media that the reader can’t distinguish between the two. …more

Experimentation in Content Marketing Offers Promise of Competitive Advantage

I participated on a panel called “Creating and Leveraging Epic Content” at the UBM Electronics Marketing Summit last week. An earlier session at the Summit flashed the following words: It’s really hard to write quality content. Note the slide didn’t say “It’s really hard to write content.” Anyone can write content. That’s easy. It’s the …more