The grab-bag post makes a second appearance in 2013. Crafted for easy consumption, the grab-bag posts are for recreational amusement only. Economist Calls Increase in PR Professionals a “Pernicious Trend” Thankfully, my dictionary sits a click away. Well, that doesn’t sound all that positive. The Economist story goes on to leverage its crack data scientists …more
A few thoughts from the grab bag. The Blending of Earned and Owned Media … Literally The Super Bowl preview in USA Today got my attention in a way that had nothing to do with football. Look at how the advertisement from CBS juts vertically into the actual USA Today article with wrap-around type playing …more
A few thoughts from the grab bag. Yet Another Proof Point That Content Matters When it comes to professional services firms, the McKinsey brand stands by itself. That’s why it’s revealing to highlight the number of followers on the McKinsey corporate Twitter account. Not even 10,000 followers. On the other hand, take a look at …more
The grab-bag post returns in 2013, offering a platform for three vignettes. Crafted for easy consumption, here goes – Amazon Continues to Embrace Content Marketing Religion There’s much to be learned from the heavyweight media companies. Like a poker player with most of the chips, they’ve got the war chest to push the boundaries of …more
It’s been more than three months since a grab-bag post. Here are three mini takes that can’t quite stand on their own: Don’t Replace Shakespeare If you’re going to call your column “The Awesome Column,” you’d better be. And Joel Stein is. One of his recent columns in TIME delved into high school English emphasizing …more
The grab-bag post offers a forum for three takes that individually don’t have the heft for a stand-alone post. Here goes – Jarring the Reader with a Non Sequitur The non sequitur can be an effective storytelling technique. Simply breaking up a pattern gets the reader’s attention. Here’s a good example of what I’m talking …more
The grab bag returns with a trio of takes. Dénouement in Business Storytelling Our workshop on storytelling techniques discusses dénouement, the French word that means to undo or untie the knot. For business storytelling, it’s the time to bring clarity and resolution to the communications at hand. Even though a business story doesn’t always technically …more
Once again, a smattering of thoughts related to storytelling techniques, communications, and things digital. Vatican Picks Fox Journalist For Media Strategist Role The fact that the Vatican turned to a journalist, Greg Burke previously at Fox, to fill a newly formed media strategist role isn’t surprising. Given what the Vatican has gone through in recent …more
Ph.D.s in behavioral science tout the power of three. Who am I to argue? I’m now standardizing my grab-bag posts on three vignettes. Recruiting with Levity Few companies apply storytelling techniques in their recruitment of talent. If there was ever a time to show some personality, it’s with job candidates. And it doesn’t have to …more
