Exactly. Taking the “every company is the media” mantra to the next level, Intel publishes the Free Press. While I’m not big on the name – it is free, but not exactly the cleverist moniker – the execution is pretty darn good. Which brings me back to tattoos and one of the articles in the Free Press that …more
Everybody knows technology rules Silicon Valley. That’s why Larry Ellison chastising HP plays out locally like “Desperate Housewives.” That’s why you can find memory chips next to beef jerky on the way to checkout counters at stores like Fry’s. The engineering mindset that permeates the Valley often finds marketing, much less storytelling, to be a superficial …more
I’m always on the hunt for the science that demonstrates the power of storytelling. This McKinsey article, “Revealing Your Moment of Truth” (requires registration), doesn’t get into the science but it’s damn compelling in connecting storytelling to leadership. The lead graph sets the stage in a way that probably has a few McKinsey-ites shuddering in …more
There’s something about the shadow of business that causes people to actually strive for a rigid and vanilla tone in their communications. That’s why the following automated note from Twitter (forgot my password) caught my attention: Hey there. Can’t remember your password, huh? It happens to the best of us. Please open this …more
The recent BusinessWeek piece titled “BitTorrent’s Bram Coen Isn’t Limited by Asperger’s” got my attention. The inventor of the technology that brought digital movie sharing into the mainstream let the world know he suffers from Asperger’s syndrome. The painfully honest profile intersperses good, bad and not-so-pretty elements: “For Cohen, this has been a fraught journey into the sometimes …more
