ishmaels corner

Category: Humanity


Micro Moments in Brand Building: The Good, the Bad and the Unattractive

Companies underestimate the power of micro moments in brand building. As the world and specifically business communications increasingly tilt toward the digital sphere, . This holds true for all companies, whether B2B or consumer. Starting with “the bad and unattractive,” an interaction with LinkedIn last week reminded me of this point. I think I’m on …more

Revisiting the Martin Luther King, Jr. “I Have A Dream” Speech

The holiday celebrating the life of Martin Luther King, Jr. prompted me to dust off the “I Have Dream” speech. It’s a revealing exercise to read the text of the speech rather than watch and listen to the speech. King was such a gifted orator, you get the feeling he could recite the owner’s manual …more

Five Storytelling Techniques to Give Business Communications Liftoff

Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider the chart put together by our crack research group using Factiva to search on the number of articles containing the word “storytelling” in general and business publications. .. The data doesn’t exactly quantify the communications profession embracing …more

Common Ground Between Storytelling and Leaders Who Inspire

I can’t pinpoint exactly when I met Raf Stevens. He’s part of what I refer to as the “storytelling posse” on Twitter, those evangelizing business storytelling 140 characters at a time. Not one to limit his narratives, Raf recently published his second book “Leadership, Storytelling and the Power of Connection” which explores the role of …more

How to Interview a Dead Person (and the Potential PR Implications)

Given the headline, you might be thinking that my binge watching of Dexter has gone too far. Relax. I’m not suggesting you literally interview the deceased. Instead, the idea is to go back in time to interview a famous person by “borrowing” from existing video footage. shows the way in creating a video in …more

PR Professional Finds Her Way to the Cannes International Film Festival

One of our young account professionals, Melissa Lewelling, will be headed to the prestigious Cannes Film Festival next month. Out of literally thousands of films, her creation called “More Than a Number” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner. Her film takes a raw look …more

Yes, You Can Write Business Letters from the Heart

An online media property in Hong Kong called House News called it quits last weekend. If you go to, you’ll be greeted with a letter in Chinese from one of the publication’s founders, Tony Tsoi on the “why.” Before turning attention to the writing in the letter, I must say that it’s disturbing to …more

Emotional Truth Comes Through Derek Jeter’s Retirement Letter

What a surprise! Derek Jeter is not only a hall-of-fame shortstop who makes the time to help the elderly cross Fifth Avenue, the guy also knows how to write. When I say “knows how to write,” I don’t mean in the literary sense or with storytelling techniques. If my high school English teacher Mr. Harper, …more