Word has circulated through the grapevine that EE Times has experienced yet another staff reduction. At least the move comes at a time when companies including those in the semiconductor industry have got the content marketing religion. For journalists open to exploring gigs outside the traditional media, they’ll find options. But what about EE Times? …more
It must be a weird quandary for media properties. On one hand, their journalistic mission can result in contentious interactions with PR professionals. On the other hand, like any company they invest in the PR function in hopes of “swaying” their journalistic brethren to write about them in a positive light. As a stand-alone journalist, …more
I like the work that comes out of Nieman Lab. While the property caters to journalists, it’s a good read for communicators who push beyond the status quo with features like “Why’s This So Good?” (reverse engineers storytelling). I’ve always thought PR professionals should spend more time analyzing the storytelling techniques in a range of …more
Do you remember Michael Arrington and TechCrunch declaring “Death to the Embargo” a few years ago? Maybe not. Allow me to refresh your memory with the start of Arrington’s rant: “PR firms are out of control. Today, we are taking a radical step towards fighting the chaos. From this point on we will break every …more
Let me begin by saying I’m a fan of VentureBeat and what Matt Marshall has created since exiting the San Jose Mercury News. By hiring proven journalists, the property churns out a quality product. While there are numerous ways to measure quality, the fact that the publication consistently ranks high on the Techmeme Leaderboard is …more
Apple’s CEO Tim Cook trekked to China in late March to show the world that Apple cares. After the damning New York Times report, “In China, Human Costs Are Built Into An iPad,” Apple wanted to specifically connect with what goes on behind the curtain in the making of its products. I noticed that photos …more
One of our account folks, Kari Ramirez, penned the guest post last year “Who’s the Hero.” Today, she offers a take on how the Facebook purchase of Instagram generated a spike of homogenous storytelling … with one exception. By Kari Ramirez The Hoffman Agency (Silicon Valley) Facebook set off a flurry of media stories last …more
China has so quickly moved up the economic food chain, it’s easy to forget this is a country still under communist rule. As Dorothy put it in The Wizard of Oz: “Toto, I’ve a feeling we’re not in Kansas anymore.” No, we’re not. Which brings me to the story in The New York Times last …more
We’ve touched on how Apple has shaped a master/servant relationship with the media. More than a master of storytelling, Steve Jobs carefully controlled “supply” to ensure media “demand” was always there. This communications foundation has served Apple well over years. Which brings me to the question posed in the headline: Does the potential wrath of …more
