Category: PR

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Why PR Should Lead the Charge for Organic Search

I wrote a post in June stating that PR’s digital opportunity would come at the expense of SEO consultancies. Here’s the core rationale — Virtually every buyer around the world conducts some form of online due diligence, often plugging keywords into Google. As search engines increasingly favor quality of content — not technical acuity — …more

The Walmart/New York Times Spat Reveals a Bigger PR Trend

There’s no question that the rise of owned media has both emboldened companies and shaped more of a peer-to-peer relationship with journalists. In the old days, if a company took issue with a critical article, it might write a letter to editor, contact the publication’s ombudsman or cajole a correction out of the journalist’s boss. …more

Six PR Insights from the Pew Research Center’s State of the Media 2014

  . The Pew Research Center’s annual State of the News Media should be required reading for PR professionals. While I took issue with last year’s study – struggled to make sense of the overlap between journalism and business storytelling – the 2014 report is back on track. I’ve highlighted six points with relevance to …more

Does Your Public Relations Effort Include a Mobile Strategy?

You don’t need to be a data scientist to figure out that the world is going mobile. The sales of mobile phones and tablets tell this story as does Apple’s cash hoard, $158 billion as of January 2014. Along a similar line, eMarketeer projects that mobile ad revenue will triple over the next three years. …more

Why PR Should Be Paying Attention to the Turmoil at The Oregonian

Changes at the Oregonian last month triggered gut-wrenching hoopla. Naturally, a slew of media watchers weighed in with my favorite headline compliments of the Columbia Journalism Review (CJR), “The Hamster Wheel is institutionalized at the Oregonian.” Ouch! On the surface, this might look like inside baseball, journalists bitching about the state of their profession. No …more

The Commoditization of News Releases Ends the Free Lunch for Journalists

As best as I can piece the data together, the three largest news release distribution services (PR Newswire, BusinessWire and Marketwire) sent out roughly 642,000 news releases in 2013. If you’re keeping score, that’s about 1,759 news releases per day. Too much of a good thing becomes a bad thing. You can quote me on …more

Decrypting Eight Code Phrases in the Client/PR Agency Relationship

The intelligence community devotes massive amounts of time in trying to decode information from the bad guys as well as advancing their own encryption technology. The communications business – and specifically the client/agency relationship – has its own code. With the help of the worst mathematician in the world – that would be me – …more

Quick Refresh on Untapped Opportunities for PR

To bastardize a famous line, “I have met the enemy, and he is the status quo.” Whether you work for a PR agency or within an organization, the quest for efficiency doesn’t necessarily raise the bar when it comes to actual results. Here are three thoughts for pushing out of the comfort zone and generating …more

Ten Quasi-Mad Predictions for the PR and Communications Industry in 2014

Predicting how the PR and communications scene – defined as anything that impacts a person’s or organization’s image – will unfold over the next 12 months is not a job for the squeamish. As for last year’s predictions, one out of nine ain’t bad. I believe a Meatloaf verse makes that very point. Look, anyone …more