We already know participating in social media requires time. But how many of us scrutinize the ROI associated with this time? I hadn’t until a friend and colleague asked me the following questions: It’s obvious you’ve made a commitment to social media. How do you justify the time? Can you attribute new clients to your …more
Words matter. To be more specific, our choice of words goes a long way in determining the perception of others (just ask Netflix). This concept beautifully comes to life in the video, “The Power of Words.” Andrea Gardner, who heads the online marketing firm Purplefeather based in London, created the video. Her sense of storytelling …more
Jeff Vance has figured out PR is not the enemy. He’s the guy behind Sandstorm Media, a service that straddles the line between journalism and content marketing. As a contributor to publications ranging from Forbes.com to Network World, his database of PR contacts essentially serves as a tool for crowd sourcing story ideas and industry …more
Steve Farnsworth and I tag-teamed on discussing social media and storytelling at an IABC lunch last month. Thanks go to Meta Mehling for putting together the talk. It would be presumptuous of me to say a good time was had by all. But I can say both Steve and I enjoyed what proved to be a very interactive …more
YouTube has become synonymous with viral videos. When I play the video association game, I think of the Old Spice man and the hilarious Coke happy machine. Now YouTube wants to be perceived as a digital campfire for storytelling. Toward this end, the platform is hosting a free webcast on April 21 that promises to teach how YouTube …more
In the world of entertainment, there’s nothing quite like that “hero twist” at the end. But the hero in business isn’t dodging bullets. Kari Ramirez, one of our account managers in Silicon Valley, contributed today’s guest post on this very topic. As you’ll see, even an enterprise computing company can have heroes (roughly 97,000 for those counting). By …more
We’re working with one particular client which targets an older demographic. They were convinced the “older crowd” does not participate in social media. Just for the heck of it, we took five current customers and plugged their names into LinkedIn. It turns out four of the five had LinkedIn profiles and two of them also …more
I continue to be surprised that more companies don’t include SlideShare as part of their “owned media” strategy. It’s an ideal storytelling medium, can cultivate the company’s personality, and establishes a digital touch point with viral potential. SlideShare recently aggregated analytics from its platform to formulate what it calls the Zeitgeist deck. SlideShare Zeitgeist 2010 . While …more
After tackling the topics of ghost blogging and how PR can stay relevant, 4 Perspectives on 4 Communication Issues enters week three pondering what role a communications agency should play in a client’s social media effort? This question delves into one of the great debates of our time, right up there with the meaning of life and …more
