A Korean publication has asked me to pen a column that offers an insider’s view of Silicon Valley. No question, the business of technology has been globalized with innovation coming from all parts of the world. At the same time, I think it’s fair to say that Silicon Valley, this strip of land that stretches roughly …more
I was honored that Kathy Hansen invited me to participate in her Q&A series. She asked me to share one piece of advice or wisdom on storytelling. My response – The story is always there. I truly believe this. Every company has something compelling to say. But like discovery in the legal sphere, it can …more
This guest post comes from Sheri Baer who heads our broadcast practice. She shares a behind-the-scenes look at one particular client’s story and how the humanity played out in both print and broadcast media. As broadcast director at The Hoffman Agency, it’s my job to get executives on TV. I spent 13 years working on …more
I’m always on the hunt for the science that demonstrates the power of storytelling. This McKinsey article, “Revealing Your Moment of Truth” (requires registration), doesn’t get into the science but it’s damn compelling in connecting storytelling to leadership. The lead graph sets the stage in a way that probably has a few McKinsey-ites shuddering in …more
I conducted a session on storytelling for one of Sony’s sales teams earlier in the week. An old poll jointly conducted by The New York Times and CBS served as a good trigger for discussion. The first chart points out that the average person feels “on guard” with others. It gets worse as you can …more
I noted earlier in the month that we got the SlideShare religion, using the social media site to tell our story through an unconventional credentials deck. After evangelizing SlideShare as an ideal platform for storytelling, it occurred to me that we should develop a deck on the power of storytelling in business. So that’s what we’ve done. Taking …more
Michael Margolis originally penned this post for his online property called Get Storied. It offers a practical framework for applying storytelling techniques in the world of business. He also knows how to turn a phrase: “So while you might be convinced that you’re the Cat’s Meow, if others don’t believe that same story, there’s going …more
The title says it all, “Storytelling and Your Quest for Business Success.” It’s rare for a magazine to examine the power of storytelling in business. This particular article comes compliments of the trade book One +, which caters to more than 30,000 meeting planners. Before you scoff, consider the plight of meeting planners in …more
By definition, there’s a feel-good element to a hero. They overcome obstacles on their way to a positive outcome. And if the hero starts out as an underdog a la “David versus Goliath” there’s even more of a reason to have a rooting interest. The same concept holds true in business storytelling. While we tend …more
