The world complained of infographic fatigue two years ago. Yet, infographics continue to be a mainstay of visual storytelling. Fresh infographics – when I say “fresh,” I mean a narrative that’s easy on the eyes, entertaining, and delivers a surprise – still generate attention. When we look across our client blogs, the posts with infographics …more
It sounds like an oxymoron. Words constitute an element of writing. Visuals deliver the ultimate “short cut” in communications. You never hear someone say, “A word is worth a thousand pictures.” Yet, business communicators can absolutely depend on words to carry a visual. Given that the vast majority of PR professionals hold mass communications or …more
It doesn’t matter whether you’re a senior exec at a Fortune 500 company or manage the A1 Car Wash in Albuquerque, the ability to communicate impacts job performance. For many, this extends to the dreaded presentation. You can find advice on this topic rivaling how to lose weight and make money selling timeshare condos. Here’s …more
Our campaigns increasingly pay homage to search and online presence. Regardless of the organization, the target audience at some point conducts due diligence online. Which means bringing digital skills to the table in building a client’s online profile. I recently shared a case study from our China team in which WeChat anchored a campaign. And …more
The Year of the Horse officially kicked off on January 31 with the 15-day celebration coming to an end today (known as the Lantern Festival) Our Singapore team saw an opportunity to bring the Chinese New Year and the PR profession together as an infographic, part of our push to experiment with visual storytelling using …more
We continue to experiment with all forms of visual storytelling. Anyone can point and click a camera. Thanks to the numerous make-me-better tools, amateurs can doctor a photo into something “watchable.” Not so with the illustration. Only legit expertise can create a professional-grade illustration, but the reward comes in a fresh communications asset. Any time …more
Since Businessweek retooled its “look and feel” under Richard Turley, visual storytelling has gained greater prominence. It’s revealing to revisit a comment Turley made to BusinessInsider a couple years ago: “One of the things I wanted to do was to have a magazine which you could graze.” Before going further, it’s worth stepping back to …more
My personal soapbox is fast becoming visual storytelling. This can be a tough one for PR professionals where words have always ruled. Yet, visuals can serve as shortcuts to the emotional touch points of a story. Which explains why 500 million photos are shared on social platforms each day, a number expected to double next …more
Most communicators have little or no background in visual storytelling. Areas such as graphic design, videography and typography just don’t show up in a typical mass comms college curriculum. While hiring talent from the design side is one way to accelerate expertise in visual storytelling – and we’ve done this – it’s important that all …more
